Thanks to my friends at Vocollect, I had the opportunity to co-present a session on Voice-enabling the Warehouse at the SAP Logistics and SCM 2010 conference in Orlando last month.
I must admit I had a slight case of nerves prior to my presentation. It wasn’t a case of stage fright. But with an 8:30 a.m. slot for what was essentially a vendor presentation, I was concerned that I might have a very small audience. There is nothing more awkward than doing a presentation at conference for an audience of one or two people. Fortunately, I ended up with a decent crowd.
The SCM conference is one of five bundled into a week-long event, which includes Customer Relationship Management (CRM), Product Lifecycle Management (PLM), Procurement and Materials, and Manufacturing. Some folks come to the show seeking ways to get more out of their existing SAP Supply Chain Management (SCM) products. Others are SAP Enterprise Resource Planning (ERP) users who are considering various SCM solutions to address specific supply chain information technology needs that aren’t being met by core ERP functionality.
Attendance appeared to be good. So hopefully this is a sign that things are improving in the SCM application marketplace.
For those of you that have missed their marketing message, SAP is not just an ERP vendor that provides some supply chain functionality. They are a business suite provider with a vision of being a prominent player in the SCM application marketplace. This is completely understandable since their SCM suite offers a substantial source of new license revenue. These include:
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SAP’s Advanced Planning and Optimization (APO), which already occupies a premier position in the supply chain planning arena.
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Its Supply Chain Network (SCN) is a mature trading partner collaboration platform.
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SCM Extended Warehouse Management (EWM) 7.0 offers functionality comparable to top tier Best-of-Breed WMS packages.
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While Transportation Management 6.0 is still in ramp up, TM 8.0 is scheduled for release this November.
Looking at the details, you can still find some holes in their overall footprint, but you cannot dismiss their vision or commitment.
All this brought to my mind the ongoing argument in the upper tier of the SCM application marketplace about Best-of-Breed versus ERP. Usually, SCM suite vendors are the ones driving this discussion by maintaining that top-tier supply chain operations need the top-tier functionality and performance provided by a Best-of-Breed solution. Core ERP SCM functionality doesn’t cut it for a complex operation.
SAP has an ERP solution set with supply chain functionality. But it also has a separate SCM suite that, in many ways, looks and feels like a Best-of-Breed solution set.
So what does Best-of-Breed versus ERP mean nowadays?
This question came to my mind sitting in a well-attended presentation on SCM EWM 7.0. Many of the attendees were undoubtedly SAP ERP WM users, who were considering their options. I could hear the wheels turning in their minds during the session: "Do I really need the additional functionality offered by EWM? How do I justify the addition cost in licenses and implementation fees? How does this fit within my overall SCM strategy?"
Certainly many of these folks are waiting for EWM’s install base to reach critical mass before seriously considering these questions. But that day isn’t too far off.
As the SAP SCM suite continues to gain momentum, it is only going to increase the natural tendency of SAP ERP customers who are seeking top-tier supply chain planning, collaboration and execution functionality to first look at SAP SCM. This is totally understandable for enterprises that have embraced SAP’s total cost of ownership paradigm and out-of-the-box integration value proposition. But SAP "first" can sometimes imply SAP "first and last," meaning that other solutions will not be seriously considered.
I’m sure many of these SAP "firsters" intend to do their due diligence when it comes to selecting mission critical supply chain applications. But exactly how does "prove to me it won’t work" work when selecting an execution system where closeness of fit, ability to deliver, and industry experience can spell the difference between success and failure? How do you run a competitive selection when you have given a single supplier the inside track?
All the questions aren’t limited to SAP customers. How will the Best-of-Breed SCM vendors address this changing landscape? What will they do to gain new business among SAP and Oracle ERP customers?
This is too huge of a chunk of the marketplace to ignore, but dusting off the old "Best-of-Breed versus ERP" whitepaper isn’t going to cut it as a response.
The landscape has definitely changed since the Best-of-Breed versus ERP argument first surfaced. It’s going to be very interesting to see how it continues to develop among vendors and top-tier ERP customers. So what does Best-of-Breed versus ERP mean to you?
-- Tom
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Tags: best-of-breed, erp